As the title suggests, this post is gonna be a massive dump on Apple. So lovers, fanatics and worshipers of the bitten apple may leave, this post might not please you very much. Or if you would like to read the story of the ex-Apple-fanboy, you may choose to stay. 

Once upon a time, not too long ago, there was a man by the name of Steve Jobs. His dream was simple; To empower the world with technology that is so mindblowingly simple that even a child can use it with ease. He led a bunch of guys to bring that vision to reality. Maybe he wasn’t the nicest of people, but he had a strong vision, and he had the ability to make people believe in that vision, in an almost cult-like fashion. Nevertheless, he was a futurist. He saw and imagined technology beyond that of his time, and was able to pull it off effectively.

Many criticised Jobs for being a profit-minded money-faced douche, primarily due to the exceptional pricing of Apple products. From a business perspective however, profit ensures a sustainable business model. Given the amount of R&D Apple devoted to every product, Apple justified the price of the product with their exceptional product and user experience design. Every product was a masterpiece. And the only reason that it was a masterpiece was because of the amount of resources devoted into innovation and development of the technology at Apple. So Jobs had his reasons for being profit-minded, he could not afford producing sub-par products.

Every Apple keynote event was like watching a magic show. You sit there knowing that you are there to watch magic, but you have no fucking idea what is gonna blow your mind this time round. And Jobs knew damn well how to put on a good show. From his theatrics to  his well-scripted deliveries, Jobs could captivate the audience every single time. And every product launch was something new.

Every new product was a show-stopper. Every other tech company would go into hiding if there were to be an Apple keynote around the corner. Everyone tried hard to imitate what Apple had perfected, but no one else came close to the level of innovation that Apple showcased.

On October 5th, 2011, the legendary Steve Jobs bid goodbye to the mortal world.

And Tim Cook took over as CEO of Apple. And the best thing Apple has done ever since was probably the San Francisco font. The gay-ass Cook (no pun intended) has led no innovation of sorts, apart from the multitude of innovations in marketing and pricing plans in order to pull in revenue. Jobs justified the revenue with top-class innovation, magic after magic. And recently Apple has just been pulling out nicely shaped and packaged poop, again and again.

I mean come on, the iPhone was a masterpiece. When it first came out in 2007.

And the greatest innovation that Apple could do with it was to make it bigger, thinner, faster, and plastic on one occasion. I mean every other phone out there has reimagined and rengineered the harder as well as software countless times, trying to innovate new ways of doing things. And the geniuses in Apple decided that they already got the best thing on the planet, and it’s best to just keep making it bigger and and thinner to make people feel better about themselves.

Okay now all those fuckers who said Steve Jobs was a money-faced douche, what are you gonna say about Apple now? Oh wait, you wouldn’t say anything probably cause you might be owning one of their products. Apple has definitely outshone every other company in their marketing and branding game, but the cult sort of died off since everyone has become a part of it now.

So what is the future of Apple. Well I’d say it is a pretty bleak one. They may be able to cover up their lack of innovation with excessive marketing and showmanship for a time being. But technology will eventually catch up with them, and tech giants such as Google and Microsoft will be eating up Apple if they don’t up their game.

Here’s to an Apple which makes Jobs proud.

Keep Glitching!